Practice project · Short-form
Southwest Inspiration and the Brand Story
A concise founder-interview edit linking the brand's design perspective to the Southwest.
My role: Story selection, interview restructuring, relevant B-roll, and audio finishing
The brief
Shape a short, self-contained story from a founder interview about how travel, people, and places in the Southwest influence the brand.
The edit
The cut centers the founder’s own explanation and uses relevant store and product images to support the story. It is a thematic excerpt, not a customer testimonial about a service outcome.
Project context
Independent practice edit using sample footage from the R20 Editors Guide. This is not a commissioned client project.